Play
The score changes the game before the first serve
Play the same sequence twice and watch two scoreboards tell different stories. Then consider what an organizer can honestly promise.
9 min readThe next useful measure of the sport's growth is not another participation total. It is who can get a game, where, and at what hour.
Read the story
Play the same sequence twice and watch two scoreboards tell different stories. Then consider what an organizer can honestly promise.
9 min readA growth statistic can attract a new program. The timetable, price and first return visit determine whom that program actually serves.
8 min readAn audit of the route from booking to the baseline reveals barriers that the playing rules cannot remove.
9 min readThe playing rectangle, the enclosure and the operating venue are three different areas. A land-use comparison has to say which one it counts.
9 min read